When it comes to timing a major purchase—especially something as important as your next vehicle—most buyers don’t realize just how much the calendar can impact their deal. As someone who works every day with car shoppers right here in Morehead, I’ve seen firsthand how December consistently gives buyers the biggest advantages. If you're considering upgrading, trading in, or finally getting the vehicle that fits your lifestyle, the last month of the year may be your best opportunity.

Manufacturers, Dealers, and Lenders all work toward year-end goals. That means December is packed with incentives that rarely appear any other time of year. Automakers want to close strong, so they often release bonus cash, interest-rate specials, and loyalty offers to move remaining inventory. Dealers—especially in a competitive market like ours—add their own discounts to finish the year with momentum. When both sides are motivated, the buyers win.

December is a unique moment where you can compare outgoing and incoming models side by side. Want the best possible price? A remaining 2025 model may offer you thousands in savings. Want the newest technology, style, and safety upgrades? The early-arriving 2026 lineup gives you the latest advancements. Instead of choosing based on what’s available, you get the advantage of choosing based on what truly fits your needs and budget.

Many drivers are surprised to learn that December can be a great month for trade-in values. Dealers are eager for clean, retail-ready vehicles in January, when shopper activity rises. If your current vehicle is in good condition, you may get more for it now than after the holiday season. A strong trade-in can significantly lower your payment or help you move into a vehicle you hadn’t considered. Plus, completing a trade before year-end may offer potential tax advantages, letting you maximize your budget and put even more toward your next car.

Banks and Credit Unions often release seasonal rate specials to attract end-of-the-year buyers. Whether you’re financing or leasing, December can offer more flexible terms, lower rates, and additional incentives that make buying a vehicle more affordable. Combine those programs with Dealer and Manufacturer offers, and you could save even more — or move into a higher-trim level with features you didn’t think were within reach. With a little planning, everything can align in your favor quickly, giving you the chance to drive away in the vehicle you’ve been dreaming of without stretching your finances.

Shopping for a vehicle is easier when you have someone who understands the local market, local trades, and what matters most to drivers in Eastern Kentucky. From navigating incentives to helping you compare payments across multiple models, my focus is to make the process transparent and simple—without the pressure. Whether you’re eyeing a dependable truck for the winter season, a fuel-efficient commuter, or a family-ready SUV, I can walk you through every option so you feel confident in your decision.

If you’re thinking about upgrading, trading in, or exploring your options, December truly is the prime time to buy. With strong incentives, motivated sellers, competitive rates, and inventory variety, the last month of the year gives you an edge that’s hard to find anywhere else.

If you’d like a personalized breakdown of December programs, trade-in values, or payment options, I’m here to guide you every step of the way so you can get the best deal and drive away with confidence.

Jason Dickey

Sales Manager

Eagle Chevrolet GMC